Schultz was succeeded by Orin Smith who ran the company for five years and positioned Starbucks as a large player in fair trade coffee, increasing sales to US$5 billion. As chief executive officer from 1986 to 2000, Schultz's first tenure led to an aggressive expansion of the franchise, first in Seattle, then across the West Coast of the United States. During the early 1980s, they sold the company to Howard Schultz who – after a business trip to Milan, Italy – decided to convert the coffee bean store into a coffee shop serving espresso-based drinks. Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market. 10 Parodies and trademark infringements.6.9 How Climate Change is Affecting Starbucks.3.12 Starbucks card and loyalty program.3.8 Fruit juices, fruit beverages, and sodas.3.6 Coffee makers and single-use capsules.3.2 Low calorie and sugar-free products.
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